HomeServicesPricingCase StudiesAboutBlogContactStart the Conversation
Case Studies

Numbers don't lie.
Here's the proof.

Every result below is from a campaign I personally built and ran. No estimates. No projections. No agency polish. Just actual numbers from actual clients.

3Documented Case Studies
₹1.125CrB2B Pipeline · One Campaign
3.7×Verified ROAS
16 days₹43K → ₹80K Revenue
Herbal HillsPrecision Grow Pvt Ltd3.7× ROAS₹1.125Cr Pipeline717 Leads₹34 CPL53 Orders in 16 Days460K ImpressionsHerbal HillsPrecision Grow Pvt Ltd3.7× ROAS₹1.125Cr Pipeline717 Leads₹34 CPL53 Orders in 16 Days460K Impressions
01
Herbal Hills · Panchakarma Division

Healthcare leads at
₹34 CPL. 3.7× ROAS.

Ayurvedic Healthcare · Mumbai · Meta Ads · 2025
Meta AdsLead GenHealthcareWhatsApp AutomationHindi Creatives
The Challenge

Herbal Hills' Panchakarma centres needed a consistent flow of qualified patient bookings — not clicks, not website visits. Actual calls from people ready to book a treatment. Previous campaigns were boosted posts with no tracking, no CPL goal, and no way to measure what was working.

3.7×ROAS
717Call Leads
₹34Cost Per Lead
₹6LAd Spend
₹22–25LBookings Generated
80%Hindi CTR Uplift
What I built
Full-funnel Meta campaign with call lead objective. Hindi + English creative split — Hindi outperformed English by 80% CTR. Layered audience strategy: interest-based, lookalike from existing patients, and custom intent segments. WhatsApp automation for instant lead follow-up. Multiple centre locations consistently booked within weeks of launch. This result directly led to being moved to the D2C division.
02
Precision Grow Pvt Ltd

₹1.125 crore
B2B pipeline.

B2B Enterprise · LinkedIn + Google Search · 2023–2025
LinkedIn AdsGoogle SearchB2B EnterpriseLead NurturingCRM Handoff
The Challenge

Precision Grow needed enterprise clients — not leads, not MQLs. Decision-makers who could sign contracts. The existing approach was cold outreach with no digital presence to back it up. CPL was high, lead quality was poor, and the sales team had no way to prioritise inbound interest.

₹1.125CrPipeline Value
2Enterprise Clients Closed
1,800Qualified Leads
₹211Cost Per Lead
12.6%Google Ads CTR
₹0.49Avg. CPC
What I built
LinkedIn Ads targeting CXOs and procurement heads by industry, company size, and job title for top-of-funnel awareness and lead capture. Google Search for high-intent bottom-of-funnel terms when decision-makers were actively researching. 2.2M+ views within ₹3.8L budget. Automated nurture sequence + structured sales team handoff protocol. Two enterprise clients closed directly from the campaign — the single highest-value campaign outcome of my career.
03
Herbal Hills · D2C Division

₹43K spend.
₹80K+ revenue. 16 days.

Ayurvedic D2C · Google Shopping + PMax · Shopify · 2025
Google ShoppingPerformance MaxShopifyMerchant CenterTechnical SEOGA4
The Challenge

Herbal Hills' D2C division had a disorganised Google Ads account — multiple campaigns cannibalising each other, a product feed with approval errors, no Performance Max, and zero conversion tracking. Spend was high, purchases were near zero. The Shopify store had a 4.8s load time that was silently killing conversions.

₹80K+Revenue in 16 Days
₹43KAd Spend
53Orders
4.6L+Impressions
₹1.94Avg. CPC
2.7sLoad Time (was 4.8s)
What I built
Full account restructure: Shopping campaigns for high-intent product terms (Shilajit, Nirgundi, DetoxHills, DigeHills, DiaboHills), Performance Max for reach and retargeting, Search for branded queries. Product feed audit + Merchant Center optimisation. GA4 + conversion tracking setup from scratch. Technical SEO: load time reduced 44% (4.8s → 2.7s). GSC CTR lifted to 3.5%. Keyword rankings improved 12–15% within the campaign window.
04
SITH INFOTECH PVT LTD · Agency

6 brands.
The foundation.

Multi-vertical Digital Agency · 2021–2023 · First Role
Google AdsMeta AdsSEOMulti-brandAgency
The Foundation

Before ₹crore pipelines and 3.7× ROAS, there was an agency desk managing 6 brands simultaneously across different industries — healthcare, retail, services, and education — with small budgets and high client expectations. No senior to escalate to. Every mistake was expensive. Every lesson was permanent.

6Brands Managed Simultaneously
2yrsAgency Experience
4Industries Covered
What this built
The ability to run multiple campaigns at different funnel stages simultaneously across platforms. Strong multi-platform fundamentals — Google, Meta, SEO, reporting. An instinct for what kills ROAS and what builds it. The expensive mistakes made here — a campaign that burned ₹50K with nothing to show, an account flagged for a policy violation — are the reason every subsequent campaign performed at a completely different level.
Patterns Across Every Campaign

What the data keeps proving true.

01
Language wins in healthcare
Hindi creatives outperformed English by 80% CTR in the Panchakarma campaign. Every healthcare campaign now launches with a Hindi-first creative strategy. Language is not a detail — it is the campaign.
02
Site speed is a paid ads problem
The Herbal Hills D2C store was spending on ads while a 4.8s load time was silently killing conversions. Fixing the site before scaling spend is always the right order of operations.
03
B2B needs both platforms
LinkedIn without Google Search leaves intent on the table. Google Search without LinkedIn misses awareness-stage decision-makers. The ₹1.125Cr pipeline came from both running together — not either alone.
04
Product feed quality is the campaign
In D2C Shopping campaigns, the product feed IS the ad. Fixing title structure, image quality, and feed approval errors had a bigger impact on performance than any bidding adjustment.
05
Tracking before scaling
Every campaign I take over without proper conversion tracking is effectively flying blind. Setting up GA4, Merchant Center, and end-to-end attribution before increasing spend is non-negotiable.
06
Automation amplifies good systems
WhatsApp automation worked in healthcare because the campaign was already generating qualified leads. Automation built on top of a broken funnel just scales the problem faster. Fix first, automate second.
Why These Results Are Reproducible

Not luck. A system.

100%Campaigns run personally
0Campaigns outsourced
4+Years of real data
3Verticals mastered

Every campaign I run follows the same system: audit the funnel before touching the ads, set up tracking before spending a rupee, build creatives around the audience's language not the brand's preference, and measure from click to customer — not click to click.

The numbers across these case studies are different because the industries are different. The system that produced them is the same. That is what makes it reproducible — and that is what I bring to every new engagement.

"The campaigns that fail fastest are the ones that skip the audit. The campaigns that scale the furthest are the ones that track everything from day one."
Your Brand Next

Want results like these
for your brand?

30-minute free audit. I will look at your current setup and tell you exactly what is possible — honestly, with no pitch attached.

Book Free Audit CallView Services