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About Krishna Kanu

Four years.
Three companies.
One system.

Started at an agency managing 6 brands simultaneously. Scaled a healthcare giant's Panchakarma division, then their D2C arm. Generated ₹crore+ pipeline for a B2B firm. Now building AI that automates what other marketers still do by hand.

SITH INFOTECHHerbal HillsPrecision GrowMysticYug4+ Years · 2021–PresentMumbai IndiaHealthcare · D2C · B2BAI SEO AutomationSITH INFOTECHHerbal HillsPrecision GrowMysticYug4+ Years · 2021–PresentMumbai IndiaHealthcare · D2C · B2BAI SEO Automation
4+Years · 3 Companies · 10+ Brands
₹Cr+Revenue & Pipeline Generated
3.7×ROAS · Herbal Hills Panchakarma
AICustom SEO Automation · Built In-House
Career

Built campaign
by campaign.
Company
by company.

Every role taught something the previous one could not. Agency chaos. Healthcare scale. B2B precision. Freelance ownership. Each stage sharpened a different skill — and every result is documented.

SITH INFOTECH PVT LTD · Digital Agency
2021 – 2023 · First role

Where I learned to
fail fast and fix faster.

A fast-paced agency where I managed 6 different brands simultaneously — different industries, audiences, and budgets. No hand-holding. No templates. Every mistake was expensive and every lesson was permanent.

A campaign that burned ₹50K with nothing to show. An ad account flagged for a policy violation I didn't catch. A client lost because reporting was weak. These mistakes are worth more than any course.

What this built
Multi-platform fundamentals across Google, Meta, and SEO. The instinct for what kills ROAS and what builds it. Every subsequent campaign performed at a different level because of these two years.
Google AdsMeta Ads6 BrandsMulti-vertical
Precision Grow Pvt Ltd · B2B
2023 – 2025 · Enterprise lead generation

₹1.125 crore
in pipeline. One campaign.

Precision Grow needed enterprise clients — not leads, not MQLs. Actual decision-makers who could sign contracts. Built a LinkedIn + Google Search funnel targeting CXOs and procurement heads by industry, company size, and job title.

LinkedIn for top-of-funnel awareness and lead capture. Google Search for high-intent bottom-of-funnel terms when decision-makers were actively researching. Automated nurture sequence + structured sales team handoff protocol.

Campaign Result
₹1.125 crore in B2B pipeline generated. Two enterprise clients closed directly from the campaign. The single highest-value campaign outcome of my career so far.
LinkedIn AdsGoogle SearchB2B EnterpriseLead Nurturing
Herbal Hills · Panchakarma Division
2025 · Panchakarma division

3.7× ROAS.
The campaign that changed everything.

Herbal Hills is one of India's leading Ayurvedic brands. I was brought in for their Panchakarma centre vertical — healthcare bookings, not product sales. The challenge: get qualified patients to actually call and book, not just click.

Built a full-funnel Meta campaign — Hindi and English creative split testing, call lead objective, retargeting sequences, WhatsApp automation. Layered audiences: interest-based, lookalike from existing patients, and custom intent segments.

Campaign Result
₹6L spend → ₹22–25L in confirmed bookings. 717 call leads at ₹34 CPL. 3.7× ROAS. Multiple centre locations consistently booked. This result is what got me moved to their D2C division.
Meta Lead GenHealthcareWhatsApp AutomationHindi Creatives3.7× ROAS
Herbal Hills · D2C Division
2025 · D2C division

₹43K spend.
₹80K+ revenue. 16 days.

After the Panchakarma success, Herbal Hills moved me to their direct-to-consumer product arm — Ayurvedic supplements, powders, and wellness products on Shopify. A completely different game: Shopping campaigns, product feeds, Merchant Center, and conversion optimisation.

Restructured the Google Ads account from scratch. Shopping campaigns for high-intent product terms, Performance Max for reach and retargeting, Search for branded queries. Set up GA4 + Merchant Center integration. Optimised the product feed for CTR and approval rate.

Campaign Result · Sep–Oct 2025
4,60,366 impressions across 10 active campaigns. 24 purchases. ₹10,082 conversion value. Avg. CPC ₹1.94. Shilajit campaign alone: 1,39,805 impressions, 10 purchases, ₹4,027 conv. value. Site load time 4.8s → 2.7s.
Google ShoppingPerformance MaxShopifyMerchant CenterTechnical SEO
MysticYug · Freelance + Own Products
Dec 2025 – Present

Freelancing + building
AI that does the work.

Currently managing performance marketing and SEO for a trust and institution brand — a category that demands credibility, long-form content, and precision targeting.

Alongside client work, building MysticYug's own AI SEO automation system — a custom workflow that ingests Google Search Console data, identifies keyword gaps, and delivers a weekly actionable strategy report. No third-party SaaS. Built on a custom data pipeline. Also building a proprietary CRM tool designed around how I actually run campaigns.

AI SEO FlowTrust & InstitutionGSC AutomationCustom CRMFull Funnel
Companies

Where I have worked.

2021 – 2023
SITH INFOTECH PVT LTD
Digital Agency · 6 brands managed · Where it all started
2023 – 2025
Precision Grow Pvt Ltd
B2B Enterprise · ₹1.125 Crore pipeline generated
2025
Herbal Hills
Panchakarma Division + D2C Division · 3.7× ROAS · 4.6L+ impressions
Dec 2025 – Present
MysticYug
Freelance · Trust & Institution brand · AI SEO + CRM in development
How I Think

The MysticYug
philosophy.

01
Revenue First
Revenue first,
everything else second.
Impressions don't pay salaries. Every campaign is built around one question: what does this client need to make money? That shapes the platform, the creative, the bid strategy, and what gets reported.
02
Data Only
Data is the only
opinion that counts.
Every decision — which campaign to scale, which creative to kill, which keyword to bid on — is data-driven. I track from click to customer. ROAS and CPL are the metrics. Everything else is noise.
03
Full Ownership
One person.
Full ownership.
I do not outsource. I do not hand campaigns to juniors. Every campaign you run with me, I personally build, monitor, and optimise. That is rare in this industry.
04
Both Channels
Build both channels
simultaneously.
Paid ads keep you alive today. SEO keeps you growing for years. I build both from day one so you are never dependent on a single channel or a single algorithm change.
05
Automate
Automate the predictable.
Focus on the creative.
Reporting, follow-up sequences, keyword gap analysis — these should run automatically. I use AI to handle work that doesn't need human judgment, so my time on your account is on strategy.
06
Long-Term
Partners, not
projects.
Brands I work with for 12+ months outperform those I work with for 3 — because consistency beats intensity every time. I look for partners who understand that growth is a system, not a sprint.
Right Now · 2025

What I am building
this year.

Product in Progress
AI SEO Report
Generator
A custom automation that pulls Google Search Console data, analyses keyword gaps and CTR opportunities, and delivers a formatted weekly strategy report — automatically, every Monday. No manual work. No expensive SaaS subscription.
Product in Progress
Proprietary
CRM Tool
Building a custom CRM designed around how performance marketing campaigns actually work — not retrofitted from a sales tool. Built for lead tracking, campaign attribution, and WhatsApp automation in one place.
Current Client Work
Trust & Institution
Brand Marketing
Managing full-funnel digital marketing for a trust and institution brand — a category where audience trust, long-form content, and precision targeting matter more than volume. Ongoing SEO, Google Ads, and content strategy.
Open to New Clients
Healthcare, D2C
& B2B brands.
Selective about who I work with. The best results come from clients who understand that marketing is a system, not a one-time campaign. If that sounds like you, let's talk.
Stack

Tools I run every day.

GA
Google Ads
Search, Shopping, Performance Max, Display. Full account architecture, bid strategy, conversion tracking, Merchant Center integration.
MA
Meta Ads
Lead gen, D2C conversion, retargeting, WhatsApp automation. Healthcare, wellness, B2B. Hindi + English creative testing.
SEO
Technical SEO
Core Web Vitals, schema, GSC + GA4, keyword research, content architecture. SEMrush, ScreamingFrog, Ahrefs.
AI
AI & Automation
Custom AI SEO report flows, Make.com, WhatsApp automation, Looker Studio dashboards. Built in-house, not off-the-shelf.
D2C
Shopify + Merchant Center
Product feed management, Shopping campaign structure, Merchant Center diagnostics, full D2C conversion stack.
CRM
CRM & Lead Flows
Custom CRM in development. WhatsApp marketing automation, lead nurturing sequences, campaign-to-revenue attribution.

"Every rupee a client spends on marketing is a rupee of trust. I treat it like my own money — because that is the only way to build results that last."

— Krishna Kanu · Founder, MysticYug
How I Work

From first call
to first result.

01
Free Audit
30-minute call. I look at your current marketing and tell you exactly where the leaks are. No pitch. Just honesty.
02
Strategy
Custom 90-day growth roadmap. Channel selection, budget allocation, priorities. No generic templates.
03
Build & Launch
I build everything personally — campaigns, tracking, dashboards, automations. Live within 7 days of sign-off.
04
Optimise & Scale
Weekly optimisation. Monthly strategy call. Continuous testing. Scale what works, cut what doesn't.
Start Here

If your marketing is spending money
without producing revenue, let's talk.

30-minute free audit. I will look at your campaigns honestly and tell you what is possible for your business.